Full Disrupt SF agenda posted
We havean amazingslate of speakers stopping by TechCrunch Disrupt SF this year, including two full days scheduled for the debut of our Extra Crunch stage, which will focus on how founders can overcome the challenges they face through discussions of tactics with some of the most successful founders and leaders in our industry.
Want to learn how to raise your first dollars withRuss HeddlestonatDocSend? How to get intoY Combinatorwith YC CEOMichael Siebel? How to iterate your product with the chief product officers ofUber,Tinder,Okta, andInstagram? How to evaluate talent withRay Dalio? These and almost two dozen more panels are waiting for attendees on the EC stage.
How to get your ads working, and whether PR is worth it
Growth expertJulian ShapiroofBellCurve.comlaunched a new series of articles for Extra Crunch members on how to grow your startup using battle-tested growth hacks and techniques from heads of growth across Silicon Valley. His first piece came out on Friday onhow to work with influencers, and now in this second edition, heinvestigates advertising and how to evaluate the value of PR firms.
How to make Snapchat ads profitable
Based on insights fromTim Chard.
- Snaphas niche audiences you’ll want to take advantage of. Examples include “people with digestive issues.”Facebookdoesn’t have that. Plus, ad clicks on Snap can be cheap ($0.30 USD isn’t uncommon).
- However, Snap traffic typically converts poorly once it arrives on your site or app.
- Here’s a technique to mitigate that:cross-targetyour Snap traffic. Meaning, use unique UTM tags on your Snap ad links. Then, in Facebook/Instagram, detect that unique UTM to create a custom audience of Snap visitors. Finally, retarget those visitors with FB/IG ads, which tend to convert much better than Snap.
How to get people to open your emails
In Julian’sthird edition of the Growth Report, he offers even more tips on how to increase open rates, whether you should useBingAds(!), and whether and how to handle multi-touch attribution.