Translating…
What you need to know
- App revenue increased by 23%.
- $21.9 billion was spent.
- App Store makes up the lion’s share.
Independent developers might be struggling to make money in various app stores, but thereismoney going somewhere. App revenue has increased to $21.9 billion for the third quarter of 2019, up from $17.9 billion the previous year. That’s growth of a massive 22.9%.
These numbers crom from the latest data published bySensor Towerand highlights the fact that people continue to spend money despite warnings from developers that people won’t pay for apps.
Source: Sensor Tower
Breaking things down it appearsApp Storeusers spent more than those usingGoogle Playon Android – $14.2 billion, up 22.3% and $7.7 billion, up 24%, respectively. But paradoxically Google’s Play Store is the one where the most downloads occur.
Google Play generated nearly three-times more first-time app installs in Q3 2019 than the App Store, accumulating 21.6 billion during the quarter, up 11.3 percent Y/Y from 19.4 billion in Q3 2018. The App Store also saw growth for the period, with first time app installs increasing by 5.3 percent Y/Y from 7.6 billion to just under eight billion. The total number of downloads in Q3 2019 was 29.6 billion, up 9.7 percent from the year-ago quarter.
Game downloads remained strong with both Google Play and the App Store seeing increases. PUBG – $496 million – was the game that made the most money, whereas Tinder – $233 million – took the top spot for non-games.
Source: Sensor Tower
For the 2019 quarter, the games category represented 74 percent of total in-app spending, a decline from the 76 percent share it took in Q3 2018. As with overall app spending, App Store users forked out the most money on games, spending $9.8 billion in Q3 2019, up 19 percent Y/Y from $8.2 billion the year prior.
Source: Sensor Tower
With Tinder generating $233 million andPUBGmanaging to rake in $496 million, it’s clear where phone users see their priorities these days!