Bust out the brain bleach, because you’re gonna need it.
In an amazing feat of not being able to see what’s right in front of them, on Dec. 11Bloomberg Businessweekpublisheda well-reported dive into theprivacy concernssurrounding Amazon’s family of Alexa products. And, to drive the article’s point home, someone on the company’s art team created cover art that, shall we say, implies customers are doing more than justtalkingto the digital assistant.
I mean, just look at the damn thing. It’s aFleshlight!
And we’re not the only ones who immediately made this rather unfortunate connection.
“Incredible,” wrote tech and sexreporter Samantha Cole, “alexa now comes with fleshlight mode.”
“Huge scoop from Bloomberg,” wrote theHuffPost’s Will Tooke, “Alexa is also a fleshlight.”
This, of course, could have easily been avoided hadBloombergfollowedWiredreporter Paris Martineau’s advice.
“Every company should have one person whose whole job is to ask ‘will we be owned online for this?'” shecorrectly observed.
We, of course, reached out to the makers of the sex toy in question for their opinion onBloomberg’sunholy creation. And, well, what did you expect? It turns out they’re into it.
“We have seen the ad, we did immediately see the unintentional similarity, and even we think it’s a littleearie,”wrote Fleshlight marketing managerDaniel Harvell. “‘Alexa, play Super Freak,'” he added.
Bloomberg Businessweek, for its part, thinkswe’rethe ones with the dirty minds.
“It’s an EAR, folks,”wrote the publicationin response to the chorus of Fleshlight comparisons.
Which, sure. Now excuse me while I never look at a smart speaker the same way again.
UPDATE: Dec. 11, 2019, 12:32 p.m. PST:This story has been updated to include comment from Fleshlight.